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Empowering Developers to Adopt a QA Mindset
June 16, 2015

Empowering Developers to Adopt a QA Mindset

QA begins before the product even goes to a dedicated tester. Here's how developers can be an integral part of the process.

By Jessica Su
Creating Content in the Midst of Growing Content Shock
June 02, 2015

Creating Content in the Midst of Growing Content Shock

Why content shock doesn't need to be scary and how content can help you connect with your existing customer base.

By Diane Wang
Cult Fitness Brands Vol. 3: An In-Depth Look at CrossFit’s Web Ecosystem
May 21, 2015

Cult Fitness Brands Vol. 3: An In-Depth Look at CrossFit’s Web Ecosystem

Our third installment on Cult Fitness brands that looks at how CrossFit approaches its web ecosystem.

By Aretha Choi
Cult Fitness Vol. 2: Customer On-boarding & Continued Engagement through Email
May 19, 2015

Cult Fitness Vol. 2: Customer On-boarding & Continued Engagement through Email

For our second installment on Cult Fitness, we examine email engagement strategies.

By Diane Wang
5 Ways to Highlight Shipping for a Better E-commerce User Experience
May 13, 2015

5 Ways to Highlight Shipping for a Better E-commerce User Experience

Shipping is important to online shoppers. We explore 5 UX considerations for shipping for a better e-commerce experience.

By Yvonne Weng
Our Framework for Qualifying Inbound Sales Leads
May 12, 2015

Our Framework for Qualifying Inbound Sales Leads

A healthy amount of our business comes as inbound leads through our website and email. We share 5 areas that we examine to determine whether we pursue a lead.

By Sei-Wook Kim
Cult Fitness Brands Vol. 1: An Instagram Case Study
May 11, 2015

Cult Fitness Brands Vol. 1: An Instagram Case Study

Cult fitness brands are able to command huge followings in life and on social media. We take a look at four brands and the strategies they utilize on Instagram in the...

By Diane Wang
Increase E-commerce Sales with Personalization: 8 Ways to Guide Customers to Purchase
May 08, 2015

Increase E-commerce Sales with Personalization: 8 Ways to Guide Customers to Purchase

Below we've highlighted 8 ways to increase e-commerce personalization through guided selling and 16 examples of how these techniques have been implemented across...

By Aretha Choi
What Better-For-You Millennial Consumers Want From Healthy Lifestyle Brands
May 07, 2015

What Better-For-You Millennial Consumers Want From Healthy Lifestyle Brands

Millennials are driving the healthy lifestyle trend. Learn about what healthy means to them and what they want from brands.

By Diane Wang
USA Triathlon Analysis: How 5 Emails Can Enhance Member Engagement
May 06, 2015

USA Triathlon Analysis: How 5 Emails Can Enhance Member Engagement

We examine the USA Triathlon's email marketing activities and recommend a better way to engage new members with email.

By Peter Kang
How We Use Leadin, a WordPress Plugin That Delivers Insights on Website Visitors
May 04, 2015

How We Use Leadin, a WordPress Plugin That Delivers Insights on Website Visitors

A look at LeadIn, a WordPress plugin that collects helpful information on website visitors.

By Peter Kang
Creating Interactive Site Maps with UXPin
April 30, 2015

Creating Interactive Site Maps with UXPin

UX designers Yvonne Weng and Angel Ng show how to make interactive site maps on UXPin.

By Yvonne Weng
Project Roundup: Columbia College Alumni Association & Urban Soil
April 29, 2015

Project Roundup: Columbia College Alumni Association & Urban Soil

A showcase of our work for Columbia College Alumni Association and Urban Soil.

By Peter Kang
The Future of Facebook Messenger
April 28, 2015

The Future of Facebook Messenger

Messenger is becoming more than just a messaging app, foraying into territories that overlap with WeChat, Whatsapp and Instagram.

By Diane Wang
6 Healthy Lifestyle Brands with Blogs That Engage and Influence Customers
April 27, 2015

6 Healthy Lifestyle Brands with Blogs That Engage and Influence Customers

6 brand blogs in the healthy lifestyle space that are successful and what they are doing effectively to create and deliver content to consumers in an engaging way.

By Aretha Choi
How We Celebrated Earth Week at Barrel
April 24, 2015

How We Celebrated Earth Week at Barrel

We celebrated Earth Week at Barrel with a combination of personal pledges and company-wide activities.

By Peter Kang
Key Features That Got Me Hooked On YogaGlo, My On-Demand Yoga Instructor
April 23, 2015

Key Features That Got Me Hooked On YogaGlo, My On-Demand Yoga Instructor

A look at how YogaGlo hooks users in with its various user experience features.

By Peter Kang
Implementing E-commerce Subscriptions for Healthy Products
March 30, 2015

Implementing E-commerce Subscriptions for Healthy Products

E-commerce websites can benefit greatly from the subscription feature. We explore six essential tactics for implementing subscriptions.

By Aretha Choi
25 Must-Have Pages for Your E-commerce Website
January 30, 2015

25 Must-Have Pages for Your E-commerce Website

What pages make up an e-commerce website? We walk through 25 pages that are essential for a great e-commerce experience, with lots of examples and screenshots.

By Yvonne Weng
Building the New Bike.NYC
December 18, 2014

Building the New Bike.NYC

We helped Bike New York roll out a new website on its new domain, www.bike.nyc. Here are five lessons we're taking away from the experience.

By Angel Ng
The Intersection of Design, Content, and Technology
December 04, 2014

The Intersection of Design, Content, and Technology

We've started a curation project to help facilitate discussions about websites that integrate design, content, and technology in beautiful, accessible, and effective...

By Peter Kang
Building a Responsive jQuery Carousel Plugin from Scratch
November 26, 2014

Building a Responsive jQuery Carousel Plugin from Scratch

Developing a jQuery plugin shouldn’t be seen as something reserved only for highly-experienced developers. This article takes you through the process of building a...

By Max Rolon
Creative Days 2014 Recap
August 30, 2014

Creative Days 2014 Recap

Our 3rd annual internal hackathon was a blast. Take a look at what our teams created over 2 days.

By Leslie Ye
5 Blind Spots to Consider When Designing Web Apps
July 31, 2014

5 Blind Spots to Consider When Designing Web Apps

Web apps require designers to think through numerous details. Sometimes, a few very important areas get overlooked.

By Yvonne Weng
Five Content Ingredients for Designing Successful Marketing Websites
June 26, 2014

Five Content Ingredients for Designing Successful Marketing Websites

Content is critical to a successful user experience. Learn about the five content ingredients and how they help.

By Peter Kang
8 Years In, Knowing What We Want
June 01, 2014

8 Years In, Knowing What We Want

As we celebrate 8 years of being in business, we know what's important to us and what we want for Barrel.

By Peter Kang
From Zero to Backbone in 48 Hours
May 22, 2014

From Zero to Backbone in 48 Hours

A guide to building a Backbone.js web app from scratch by leveraging the power of CodeIgniter and Grunt.

By Kevin Kneifel
Engineering Modular Systems
March 18, 2014

Engineering Modular Systems

Designing modular systems for our projects may require a significant change in approach, but the benefits can be great.

By Patrick Kunka
On Creating Sustainable Websites
March 11, 2014

On Creating Sustainable Websites

In our pursuit to create longer lasting websites, we’ve embraced a modular approach to web design because it prioritizes long-term consistency and scalability.

By Angel Ng
A Better Project On-Boarding Experience for the Team
February 24, 2014

A Better Project On-Boarding Experience for the Team

A Producer's thoughts on the importance of the internal on-boarding process for the team on the project.

By Aretha Choi
How We Use Template Tables to Effectively Communicate UX Designs
February 11, 2014

How We Use Template Tables to Effectively Communicate UX Designs

We've created an effective "cheat sheet" that plays a key role in our website design process with clients and team members.

By Yvonne Weng
Building WordPress Membership Feature, Part 3: Creating the Paywall
January 24, 2014

Building WordPress Membership Feature, Part 3: Creating the Paywall

This final part of our three-part series on WordPress membership functionality dives into the making of a paywall for your website.

By Wes Turner
Building WordPress Membership Feature, Part 2: User Registration
January 24, 2014

Building WordPress Membership Feature, Part 2: User Registration

This second of a three-part series on WordPress membership functionality walks you through the ins and outs of the user registration.

By Wes Turner
Building WordPress Membership Feature, Part 1: User Roles
January 15, 2014

Building WordPress Membership Feature, Part 1: User Roles

The first of a three-part tutorial series on mastering membership functionality in WordPress.

By Wes Turner
Five Tips for Clients Looking to Do a Web Project
December 31, 2013

Five Tips for Clients Looking to Do a Web Project

Five helpful tips geared towards clients looking to successfully manage a web project.

By Peter Kang
Meaningful Visual Design: A Look at Some of Barrel’s Internal Design Work
October 17, 2013

Meaningful Visual Design: A Look at Some of Barrel’s Internal Design Work

Meaningful visual design begins before any sketch or file is created. Learn how we define our practice at Barrel along with principles to guide your own.

By Andrea Horne
Maintaining Ongoing Communication with Our Team
October 08, 2013

Maintaining Ongoing Communication with Our Team

A playbook of communication methods that have helped us to foster a more open culture.

By Sei-Wook Kim
Present Your Animation Ideas
September 06, 2013

Present Your Animation Ideas

Find a place for animation in your workflow. Learn about the new tools that allow us to quickly communicate our animation ideas.

By Matthew Ortega
ProjectFlow and the Hard-Learned Lessons from Building a Product
September 04, 2013

ProjectFlow and the Hard-Learned Lessons from Building a Product

The hard (and sometimes painful) lessons we learned from building our own SaaS product.

By Peter Kang
Thoughts on Physical Space, One Year Later
August 14, 2013

Thoughts on Physical Space, One Year Later

After a year in our current office, it's a good opportunity to reflect on things we've learned from planning, building, and working in our space.

By Sei-Wook Kim
Why We’re Slimming Down Our Client Roster
August 01, 2013

Why We’re Slimming Down Our Client Roster

It's time we truly define our expertise and stop trying to cater to a wide range of clients.

By Peter Kang
Taking Control of Image Loading
July 29, 2013

Taking Control of Image Loading

Four simple but deadly image loading techniques that will make your site look great and perform at its best.

By Patrick Kunka
Relationship Status with FQL: It’s Complicated
July 29, 2013

Relationship Status with FQL: It’s Complicated

The Facebook API may have a terrible reputation but there is something admirable about the familiarity of FQL.

By Jessica Frazelle
Find Your Strength: An Argument for “Specializing”
July 24, 2013

Find Your Strength: An Argument for “Specializing”

Web development demands a broad set of skills. Through specialization, developers at Barrel increase their value by focusing on what they do best.

By Kevin Kneifel
Wireframes the Barrel Way
July 03, 2013

Wireframes the Barrel Way

Wireframes are an important part of the Barrel UX toolkit. We share our process and some insights we've discovered along the way.

By Yvonne Weng
Everyday Speaking Skills
June 20, 2013

Everyday Speaking Skills

About a month ago, I borrowed Speak like Yourself: No, Really! by Jezra Kayes from the Barrel bookshelf. I wasn’t preparing for a big presentation, but I...

By Aretha Choi
Seven Years in Business, Seven Lessons Learned
June 09, 2013

Seven Years in Business, Seven Lessons Learned

We recently passed the 7-year mark of being in business at Barrel. Our two Principals share 7 key lessons they've learned over the years.

By Peter Kang
Launched: Postable Thank You Card Platform
May 30, 2013

Launched: Postable Thank You Card Platform

Starting in 2011, we worked with Postable co-founders Scott Potash and Jesse Blockton to design and develop an easy-to-use custom web app that simplifies the task of...

By Lee Khleang
Launched: Penguin Speakers Bureau
May 14, 2013

Launched: Penguin Speakers Bureau

The Penguin Speakers Bureau (PSB) connects Penguin Group’s award-winning authors to audiences through speaking events. From Pulitzer Prize–winning journalists...

By Aretha Choi
Beatboxing Workshop
April 25, 2013

Beatboxing Workshop

Our team learned how to beatbox from master beatboxers Beats Myth and Chesney Snow. We even witnessed an intense intra-team battle.

By Barrel Admin

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