Yeah, Same Guy Did Our Logo

BY peter, July 26th, 2007

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We want to congratulate our brand guru Dan Sim on the success and glowing review of his Tyco Electronics brand identity work, which was unveiled in late June and fully in use since the start of July. IdentityWorks, a reputable site that reviews new corporate brands, called the design execution of the brand “electric and exciting.” Dan’s no longer with Interbrand, the brand agency responsible for the Tyco Electronics logo, but he’s been playing a big role in helping us launch our next big project. Stay tuned!