Awesome? Awesome.
BY peter, September 24th, 2007

It’s finally live. Awesome Creatures is our latest project and perhaps our most ambitious.
Here’s the story we’ve been telling everyone:
About six months ago, we thought it would be fun to put cute animals on t-shirts. They wouldn’t be any cute animals though - they had to have some sort of twist. At first, most of the ideas we came up with were too obvious or too corny.
Then one day, we struck upon the idea of a friendly turtle that had a neat pile of poop on its back in place of its shell. We decided to call it “Turdle” and printed a few for ourselves and our friends. People seemed to like it, and we were encouraged. We even thought we could make a business out of this animal-on-shirt process. So that’s exactly what we did.
Enlisting the help of talented artists, we’ve put together a line-up of three designs to kick off our new brand. It’s called Awesome Creatures, and we hope to bring to life more interesting and weirdly funny animals.
Here is a pic of our buddy Andy wearing the ORIGINAL Turdle shirt:

The brand was conceptualized and designed by our guru Dan Sim:

And here’s how the brand can be applied:

You’ve read the backstory, you’ve seen the brand - now head on over to the Awesome Creatures site to see what all the fuss is about.
Special thanks to our buddy Jay Mung for being the ultimate male model and man-creature!





