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A Look At Patagonia’s Digital Landscape

What We Bought

Men's Classic Synchilla® Fleece Jacket

Date Purchased:
November 5, 2021
Coupons Used:

Patagonia is a household name in the outdoor apparel industry, offering products for activities like hiking, camping, and running in-store and online. On Patagonia’s website, clear calls to action and collection callouts help customers find the right product for their needs in only a few clicks.

Patagonia product detail page
Patagonia product detail page

On the product page, Patagonia features models of varying body types to bridge the gap between the online and in-store try-on experience. Below the fold, customers can explore details about the products environmental impact, country of origin, and Patagonia’s Fair Trade Sewn™ commitment.

Patagonia Order Summary
Patagonia Order Summary

In the mini-cart, Patagonia reinforces their commitment to sustainability through a callout to their materials. Additionally, on the Cart page, customers can view their Order Footprint and even learn about Patagonia's self-imposed Earth tax, which donates 1% of every purchase to non-profits that are dedicated to protecting the environment.

Photo Credit:

Thumbnail photo courtesy of patagonia.com

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