Backed by celebrity chef David Chang, Anyday is a new line of dishes and lids built to make entire meals in the microwave. Their product detail page (PDP) provides an overview of the cookware including how it works, recipes, dimensions, and value props. Anyday’s value props are brought to life with unique illustrations that embrace the company’s fun personality. 

Knowing that cooking all meals in the microwave may be a new concept to customers, the product detail page also uses a mix of videos and gifs to show their products in use. 

Their comparison chart allows customers to easily compare products to find what’s right for their cooking needs. This includes information about how many people each product serves, the product dimensions, and what the product cooks best.