Conveying sizing has proved to be challenging in the ecommerce world. Dimensions and details help, but customers are often left wondering how a product’s size compares to something they’re able to recognize.
For some, the uncertainty of which product is right for them deters them from purchasing all together. Lo & Sons, a luxury travel bag company, is doing everything to make sure that doesn't happen.
With multiple size variations of the same product, Lo & Sons takes the guesswork out of their online shopping experience by serving up direct comparisons. Their Catalina Collection Comparison Guide offers up a comprehensive comparison of each product in the collection.
The guide starts off with a general overview of collection, detailing use cases through trip duration, and carry-on status. The honest descriptions share use cases that everyone will understand.
Whether you're a travel connoisseur, or just someone looking for a daily tote, they make sure to compare the size to familiar situations everyone will understand.
As the customer scrolls, they can see more about the dimensions and weights. Lo & Sons also compares the fit and scale on different body types to help visualize the size differences.
This allows the customer to get a good understanding of the specs and get a visual of which product might be best for them.