A Barrel research project

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DTC Patterns is a Barrel research project used for educational purposes only. The marketing and UX examples are not in any way associated with the client work produced by Barrel as an agency. All purchases are made by Barrel and we do not accept any sponsored content.
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All Patterns

Material

Website

Bringing Your Brand To Life: Material Kitchen’s Secret Sauce is Their Website

What We Bought

Material The reBoard

$35.00
Date Purchased:
4/1/22
Coupons Used:
Welcome 15%
What We Bought

Material The Only Tongs

$20
Date Purchased:
4/1/22
Coupons Used:
Welcome 15%
What We Bought

Material The Wood Spoon

$20
Date Purchased:
4/1/22
Coupons Used:
Welcome 15%
What We Bought

Material The reBoard Mini

$25
Date Purchased:
4/1/22
Coupons Used:
Welcome 15%

Founded by Eunice Byun, Material makes skillfully designed, thoughtfully curated, and affordably priced kitchenware. They bring their brand to life on their website through product imagery, illustrations, and a bespoke layout.

Material’s homepage

Their homepage provides an overview of the company that includes highlighting the value props, surfacing best-selling products and collections, and shows social proof through press and customer testimonials. 

Material’s product listing page

The product listing page greets customers with a branded illustration at the top that features one of the brand’s knives, and makes browsing collections easy with clear section titles and an easy-to-navigate anchor link bar.

Material’s product detail page

The product detail page takes a deeper dive into the product specs, materials, and customer reviews. 

Material “sets new standards for DTC businesses giving back to their communities” by supporting non-profits like Heart of Dinner, who provides culturally thoughtful food packages, all sourced, cooked, and hand-delivered by volunteers. This call out is featured at the top of the product detail page, close to the specific product color that supports this organization.

Material’s sustainability details on the PDP

Material reinforces their sustainability by featuring that their cutting boards are 100% upcycled and are made of both recycled plastic and renewable sugarcane for extra strength and durability.

Material’s social proof modules on the PDP

Material breaks down the product’s dimensions and care instructions, knowing that customers have concerns if kitchenware will fit in their kitchen and is dishwasher safe.

To increase customer confidence when purchasing, they include social proof including testimonials from customers, press quotes, and UGC. 

Photo Credit:

Photo courtesy of materialkitchen.com

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