From Wishlist to Reality: How Ana Luisa's Emails Turns Favorites into Purchases
Tini Lux, is a direct-to-consumer (DTC) hypoallergenic jewelry brand that combines style, comfort, and accessibility. With their innovative approach to jewelry shopping, Tini Lux uses their Interactive Earring Stacker to boost their customer’s AOV and increase engagement on the site.
Tini Lux’s virtual try-on experience eliminates the uncertainty of how a particular earring will look once worn, empowering customers to make confident purchasing decisions from the comfort of their own homes.
The earring stacker is promoted in the navigation and through a landing page which outlines how to stack earrings if you have multiple ear piercings. The landing page directs users to the interactive earring stacker tool once users are ready to build their own stack.
Once on the earring stacker page, customers can virtually build a stack of earrings and see the products update in the specific piercing locations of their choice to mimic what the earrings would look like on their ears. Within the builder, there are selections like skin tone selector and ear lobe style (detached or attached) that customize the illustrated ear look even more like the user’s actual ear.
Once a user adds products to their cart, they can easily swap the earrings, or add more than one pair. A persistent cross-sell above the add-to-cart button promotes their Spare Titanium Earring Backs for $5.
To encourage conversion and to increase their AOV, a 15% discount is automatically applied to the customer’s stack of three or more earrings.