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Tini Lux

Website
Bundling

Build Your Own Stack: Tini Lux's AOV Boosting Interactive Earring Stacker

What We Bought

Tini Lux Rooftop Hoops

$65
Quantity:
1
Date Purchased:
7/1/23
Coupons Used:
EARSTACK – 15% Off
What We Bought

Tini Lux Mini City Hoops

$55
Quantity:
1
Date Purchased:
7/1/23
Coupons Used:
EARSTACK – 15% Off
What We Bought

Tini Lux Trendsetter Hoops

$65
Quantity:
1
Date Purchased:
7/1/23
Coupons Used:
EARSTACK – 15% Off

Tini Lux, is a direct-to-consumer (DTC) hypoallergenic jewelry brand that combines style, comfort, and accessibility. With their innovative approach to jewelry shopping, Tini Lux uses their Interactive Earring Stacker to boost their customer’s AOV and increase engagement on the site. 

Tini Lux's How to Ear Stack landing page

Tini Lux’s virtual try-on experience eliminates the uncertainty of how a particular earring will look once worn, empowering customers to make confident purchasing decisions from the comfort of their own homes.

Earring Stack navigation link and landing page

The earring stacker is promoted in the navigation and through a landing page which outlines how to stack earrings if you have multiple ear piercings. The landing page directs users to the interactive earring stacker tool once users are ready to build their own stack. 

Earring Stack builder page

Once on the earring stacker page, customers can virtually build a stack of earrings and see the products update in the specific piercing locations of their choice to mimic what the earrings would look like on their ears. Within the builder, there are selections like skin tone selector and ear lobe style (detached or attached) that customize the illustrated ear look even more like the user’s actual ear.

Earring Stack builder experience

Once a user adds products to their cart, they can easily swap the earrings, or add more than one pair. A persistent cross-sell above the add-to-cart button promotes their Spare Titanium Earring Backs for $5.

Earring Stack bundle review

To encourage conversion and to increase their AOV, a 15% discount is automatically applied to the customer’s stack of three or more earrings.

The earring stacker is also promoted on the homepage and PDP, so that at all points of the shopping experience, a customer is encouraged to try the stacker to build their cart of products.

Earring Stack promotions across the site

Photo Credit:

Thumbnail photo courtesy of tinilux.com