From Wishlist to Reality: How Ana Luisa's Emails Turns Favorites into Purchases
As routines go, brushing your teeth is one of the most ubiquitous activities that you do every day (at least, we hope you do). Routines & habits are deeply ingrained in dental care and by proxy, Quip’s mission, and Bundle Builder.
Quip prioritizes bundles over one-off products by naming it ‘Bundle & Save’ and having it as the first item in the nav list. At the top of the Bundle page, Quip greets customers with key information to make a cogent purchasing decision: 30k+ reviews, a ‘what you get’ list, and an ‘every 3 months’ list allow for easy parsing.
To further their mission to “guide good habits,” the bundle page defaults to a subscription plan that refills their Quip items every 3 months. This sticky bar stays with users as they scroll through the page, allowing them to change their bundle to a one-time purchase if they desire. Customers can also include add-ons to their bundle with one click.
Quip is aware that building habits is not an easy task. Their simple-to-use bundle builder guides customers with important content, key social proof, and customization options that feel robust but not overwhelming.