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For a company like Care/of that provides made-for-you vitamins, personalization extends to every customer touch point, including the packaging.
The quick sticks come in a box with a branded pattern that dispenses single-use packets, which takes the guesswork out of the dosage.
The most popular product, the daily vitamin packs, print the customers name directly on the packaging, creating a personal feel. Each packet contains daily amounts of vitamin and includes an engaging fun fact or challenge for the day. When posting about Care/of, many customers share their personalized vitamin packs on social media.
To reduce their impact on the environment, all of the care/of packaging is either compostable or recyclable. On their website, Care/of dedicates a page to educating customers on where the packaging comes from and what they can do with it after it is used.