A Barrel research project

We make real purchases and share direct-to-consumer marketing & UX insights. Learn More

Content Disclaimer
DTC Patterns is a Barrel research project used for educational purposes only. The marketing and UX examples are not in any way associated with the client work produced by Barrel as an agency. All purchases are made by Barrel and we do not accept any sponsored content.
Learn more about DTC Patterns.

Get More DTC Insights

Enter your email below for updates on our research as well as recent work, job openings, and latest news.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

All Patterns



Care/of Creates Packaging You’ll Want to Share

What We Bought

Care/of Creatine

Date Purchased:
Coupons Used:

For a company like Care/of that provides made-for-you vitamins, personalization extends to every customer touch point, including the packaging. 

The quick sticks come in a box with a branded pattern that dispenses single-use packets, which takes the guesswork out of the dosage. 

Our quick sticks package and individual product servings.

The most popular product, the daily vitamin packs, print the customers name directly on the packaging, creating a personal feel. Each packet contains daily amounts of vitamin and  includes an engaging fun fact or challenge for the day. When posting about Care/of, many customers share their personalized vitamin packs on social media. 

Examples of personalized vitamin packs from Care/of.

To reduce their impact on the environment, all of the care/of packaging is either compostable or recyclable. On their website, Care/of dedicates a page to educating customers on where the packaging comes from and what they can do with it after it is used. 

Educational information from Care/of’s sustainability page about what customers can do with their product packaging.

Photo Credit:

Photo courtesy of careof.com

Related Patterns