Founded by YouTube celebrity, Emma Chamberlain, Chamberlain Coffee makes high-quality coffee and drinks sold at an accessible price, made in the USA. They use their marketing landing pages to increase conversion through user generated content, reviews, and cross-sells.
Chamberlain Coffee uses their marketing landing page to promote a product bundle. In this example, they promote their Matcha Bundle and re-create the journey of someone on the product detail page including reviews, ingredient list, and social proof.
Customers are kept focused on adding the product to cart on this page with a single call-to-action navigation that is only available on the marketing landing page. This removes the distraction from the other website pages for a more focused shopping experience.
The landing page uses community-focused punchy headlines such as ‘This Matcha Sold Out 5 Times’ to encourage customers to purchase the product through social proof. This gives customers "the idea that a lot of people are purchasing it, reinforcing this sense of FOMO within the target customer, because it’s clearly a popular item that others are enjoying."
Chamberlain Coffee unifies the product detail page and marketing landing page shopping experiences by leveraging a similar module from the hero of the product detail page on the marketing landing page.