Building a Cult Following 101: Kosas’s Turns Their Social Strategy Into Customer Acquisition and Loyalty
Highline Wellness, a new CBD-focused wellness brand, calms customer’s concerns about CBD through their educational emails. CBD is a supplement that customers may be wary of because of its associations with weed. Highline Wellness wants to change the narrative about CBD and share facts versus fiction to convert customers.
In their first email to customers, Highline Wellness shares what to expect when taking CBD, how to understand dosage, and when are appropriate times to use the products. They link customers to their CBD Guide which is a FAQ-based blog post that addresses any concerns for those new to taking CBD.
As an added bonus to their already great benefits, Highline Wellness promotes the way they make an impact at the bottom of their emails (see RTB module above), offering free donations with every purchase.