Away
Post Purchase
Away Travel Elevates Customer Experience with Enhanced Post-Purchase Product Education and Support
Frankie Collective
Sustainability
How Frankie Collective Threads Sustainability Throughout Their Website
Brandless welcomes you to their community warmly, specifically with their Welcome Series emails. By offering their free shampoo for any $1 spent, this quickly encourages subscribers to click back to the shop and claim their free gift.
The welcome series of emails not only offers users a free gift, but also suggests a good place to start shopping. In this case, they recommended the Greatest Hits Bundle. The language they use is also friendly, funny, and approachable, which is consistent with the voice & tone on the website.
After joining the mailing list, additional emails promoted activations like Flash Sales offering the promise of even further-discounted prices. The simplicity of the email designs are in the large headlines and single-minded messages, allowing users to focus on the primary call to action.