Kyte BABY makes baby clothing from incredibly soft bamboo material, which is known to be as breathable as it is comfortable to wear. The DTC business, founded by Ying Liu, uses their website to highlight the benefits of their products through video and community praise.

When users arrive on the website, a lifestyle video showcases their products on different models, including babies, toddlers, and adults. Elements of nature are often present, which is the source of the brand’s inspiration when new colors and prints are selected. 

Each product includes a video that allows visitors to view the color, fit, and movement of the organic bamboo cotton the company is known for. On desktop, the videos autoplay upon hover to give visitors a quick sneak peek from their view on the product landing page. 

They also make it easy for users to navigate to Kyte BABY’s most popular products from their homepage, while key features and testimonials listed throughout the website and on each product detail page reinforce customer trust among those browsing and getting to know the brand. 

Kyte BABY’s website spotlights testimonials and social posts from their community of parents who endorse their products through many 5-star reviews, visible throughout the website. Most customers rave about the product’s ability to soothe their baby’s sensitive skin, which is the reason why Kyte BABY was created.