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All Patterns

East Fork


East Fork Proves Size Guides Aren’t Just for Fashion Brands

What We Bought

East Fork Breakfast Bowl

Date Purchased:
Coupons Used:

Just like clothing sizes, not every company means the same thing when they say “a breakfast bowl.” Ceramic dish ware brand East Fork helps ease customer’s minds with an in-depth size guide for the different components of their place settings. 

Potential customers can click the size guide on any PDP (product detail page) to understand what platter, serving bowl, or dinner plate will best serve their dining needs. 

The various size guides for plates and bowls on the East Fork product pages.

In addition to listing out the dimensions and capacity of the dish, East Fork shares tips for the types of food that work best with each sized dish. This helps direct the browser to the right product. 

In the spirit of directing customers to the right products, East Fork also gives users the option to shop by dish color and use case, as this may be a large factor in selecting dish ware. 

The options East Fork gives customers to browse by use case, color, form, and more.

This makes for an easy shopping experience where East Fork can highlight full dining sets first and drive a higher average order value (AOV).

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