A Barrel research project

We make real purchases and share direct-to-consumer marketing & UX insights. Learn More

Content Disclaimer
DTC Patterns is a Barrel research project used for educational purposes only. The marketing and UX examples are not in any way associated with the client work produced by Barrel as an agency. All purchases are made by Barrel and we do not accept any sponsored content.
Learn more about DTC Patterns.

Get More DTC Insights

Enter your email below for updates on our research as well as recent work, job openings, and latest news.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

All Patterns



Furbo’s Product Page Recipe for Success

What We Bought

Furbo Dog Camera

Date Purchased:
Coupons Used:
New Customer 10% Discount

Popular doggie camera brand Furbo includes all the information customers need to make a purchase on their product page.

As one of the leaders in the dog nanny/camera industry, Furbo highlights the key features of their dog camera that help it stand out from competitors, like its 2-way audio capabilities, treat tossing feature, and noise and movement alerts. 

The Furbo Dog Camera product page highlighting key features. 

The product page continues to show examples of the Furbo Dog Camera in use and answers customer questions, including how it senses and captures activity, as well as a comprehensive list of common customer FAQs. 

Further down the page of the product detail page for the Furbo Dog Camera. 

Furbo also uses the PDP as an opportunity to up-sell potential customers to add a subscription to their Furbo Dog Nanny to get daily recaps of your dog’s activity at home within their app experience.

Photo Credit:


Related Patterns