Founded by two beauty industry veterans, Marianna Hewitt and Lauren Ireland, Summer Fridays, is a beauty brand that leverages SMS marketing to boost its conversion rates. Upon signing up for the SMS program, Summer Fridays offers exclusive products to its subscribers, including early access to new releases and limited edition items.
Summer Fridays uses SMS marketing to create a sense of urgency and excitement around its offers to drive revenue. The SMS messages are endorsed by professional experts and dermatologists to inform customers about the benefits of its ingredients. This educational content builds credibility and increases product efficacy.
Their SMS program also includes interactive questions for customers to respond and engage with the brand. By asking customers questions about their skin types, Summer Fridays helps to personalize the customer’s SMS experience by offering them products that are tailored to their needs.
Upon clicking on the link, customers are directed to the landing page with some of their award winning products. The product detail page includes details of key ingredients to help customers understand how their specific skin type will benefit.
Summer Fridays positions itself as a sustainable and eco-friendly brand through its Recycling Program. To encourage customers to participate in its mission, they send a SMS message outlining the recycling details, along with an incentive of a $25 gift card when they send back 5 empty packaging.
To reduce cart abandonment, Summer Fridays sends timely reminders with a promo code. They make it easy for customers to complete their purchase by including a link to the checkout page directly in the SMS message. Summer Fridays also sends a follow up message with product recommendations that are tailored to the customers’ preferences.