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Bombas, a 1-for-1 buy one give one direct-to-consumer apparel company, makes gifting a no brainer for customers. Gifting is at the heart of the Bombas brand, as for every item purchased, a clothing item is donated to a homeless shelter or homelessness-related charity.
Bombas helps guide customers through picking the right gift in their gift guide. They have three individual gift guides based on their core categories: Women, Men, and Kids. Each gift guide provides a curated set of products that the company determines would be great gifts for your friends and family.
Upon adding a product to the cart, they offer multiple options for customers to make their gift feel even more special. Their ‘Make it A Gift’ pop up provides the gift giver the option for a custom gift message, gift wrapping, a gift box, and a gift bag. The gift message comes on a branded printed card when the customer receives their purchase.
Bombas includes a 12 days of gifting printed piece in their gifts as well, which is a fun branded moment to reinforce how important gifting is to the brand.