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Rhode Skin

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Glaze your Inbox with Tips from Rhode Skin

What We Bought

Unscented Peptide Lip Treatment

$16
Quantity:
$16
Date Purchased:
11/01/22
Coupons Used:
What We Bought

Salted Caramel Peptide Lip Treatment

$16
Quantity:
$16
Date Purchased:
11/01/22
Coupons Used:

Rhode Skin, founded by Hailey Bieber, is a clean skincare company that is best known for achieving a “glazed donut” look through its curated skincare essentials. Rhode Skin builds anticipation for their products through their email blasts. These emails highlight their sold out products and give customers who missed out on purchasing the first time a way to Join The Waitlist.

“Join the Waitlist” with Rhode

By joining the waitlist, subscribers receive updates and reminders for the next product restock. Rhode Skin describes the dewy look that their products help customers achieve with words such as “yummy” and “glazed” in the subject lines to subtly associate their products as a treat for their customers.

Rhode leverages email marketing to establish educational value about the natural formulation and benefits of their products. Their “Lip Tip” module encourages customers to purchase their award winning peptide lip treatments by providing scientific facts about lipid-rich ingredients to emphasize the importance of hydrating your lips.

Rhode’s “Lip Tip” module and scientific facts about lipids

Their email designs also integrate user-generated content (UGC), such as reviews and testimonials to showcase the customer’s satisfaction. This strategy provides further incentive for subscribers to offer feedback and an opportunity to be featured on their email blasts. 

Rhode also provides real results with photos from before and after the lip application on their website.

Lip peptide treatment reviews by customers via email newsletter

Photo Credit:

Thumbnail photo courtesy of Rhode Skin Instagram