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DTC Patterns is a Barrel research project used for educational purposes only. The marketing and UX examples are not in any way associated with the client work produced by Barrel as an agency. All purchases are made by Barrel and we do not accept any sponsored content.
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All Patterns

Email

How Dae’s Emails Provide Just Enough Information to Keep Customers Engaged

What We Bought

Dae Monsoon Moisture Mask

$28
Date Purchased:
1/4/22
Coupons Used:
Welcome Discount - 10%
What We Bought

Dae Duo Set

$48
Date Purchased:
1/4/22
Coupons Used:
Welcome Discount - 10%

Dae, an all-natural, vegan hair care company makes haircare simple for their customers in their emails. 

Dae 10% Pop-up and Footer Sign Up

Dae encourages customers to sign up for their newsletter with a witty tagline and an incentive for 10% off their first order. Once a customer enters their email and subscribes to their SMS notifications, they receive an introduction to Dae’s products as well as their promotional code.

Dae Product-Focused Email
Dae Bundle Email

Their emails prioritize their products as the main focal point and add supporting text around their product’s benefits to encourage customers to visit their website to learn more.  

Their emails include actionable buttons to “Shop Now” or to “Learn More” to convert their email audience to website visitors.  

Photo Credit:

Photo Credit: Thumbnail image courtesy of daehair.com

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