A Barrel research project

We make real purchases and share direct-to-consumer marketing & UX insights. Learn More

Content Disclaimer
DTC Patterns is a Barrel research project used for educational purposes only. The marketing and UX examples are not in any way associated with the client work produced by Barrel as an agency. All purchases are made by Barrel and we do not accept any sponsored content.
Learn more about DTC Patterns.

Get More DTC Insights

Enter your email below for updates on our research as well as recent work, job openings, and latest news.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

All Patterns

Day Owl

Social

How Day Owl Highlights Their Sustainable Products Without Greenwashing

What We Bought

Day Owl Misfits Bag

1
$99
Date Purchased:
10/21/2021
Coupons Used:
None

Day Owl, a bag company, brings their sustainable practices to life on Instagram. Dedicated to building the first circular bag company, their posts let customers in on how their products are made. 

Day Owl's Instagram posts highlighting their sustainable production practices.

Day Owl makes education simple, through engaging images that visually show the customer the facts they need to know. From stuffing their bags with the plastic bottles they used to make them, to walking customers through their manufacturing process, the company proves their commitment to sustainability with every post. 

More education about Day Owl's sustainability.

The company makes education approachable. Rather than just using words like “recycled” and “zero waste” on their page, they take the time to explain what each word means in the context of their company. Their easy-to-understand language clears up any potential confusion for anyone from a sustainability novice, to a fellow expert.

Photo Credit:

https://www.instagram.com/p/CQ_Pp0ws6tN/

Related Patterns