From Wishlist to Reality: How Ana Luisa's Emails Turns Favorites into Purchases
ELEMIS offers a comprehensive range of skincare products designed to address various skin concerns, from anti-aging and hydration to brightening and soothing. The company reigns in new customers with small incentives along the purchase journey, which creates the perfect environment for a returning customer.
Upon opening the mobile navigation, the customer is greeted with clear and concise tabs, and quick links towards the bottom. The user interface is thoughtfully organized by popular categories, along with large visuals once a category has been selected. This can help guide first time consumers while browsing products.
As soon as the user begins typing, the search leverages intelligent auto-suggestions to provide real-time recommendations. These suggestions are based on popular search terms, frequently viewed products, and customer preferences.
The product landing page features buttons that lead users to add products to their cart or explore more details. With the use of product tags, ELEMIS highlights products based on promotions or other important attributes, making it easier to scan products quickly on the page.
Additionally, by displaying size variants, reviews, and price, this allows customers to quickly shop and streamline checkout.
ELEMIS provides comprehensive product descriptions, ingredients, and usage instructions for each item. This transparency empowers customers to make informed decisions about the products they choose to purchase.
Additionally, the website features a before and after module that allows users to view results from customers first-hand to build credibility.
After a few seconds of exploring the site, a Newsletter pop-up appears– offering 15% off when a customer enrolls in Email and SMS. This can create a sense of urgency to utilize the coupon and make a purchase.
A great way to build a basket is to incorporate free samples in the mini cart. ELEMIS offers free samples without a purchase threshold; a tactic that helps brands acquire returning customers. Offering free samples not only makes a customer happy, it also provides a chance to trial a product they have not considered before— which builds the basket!