Supergoop!, a skincare brand that is making suncare easy to add into your daily routine, excels at thoroughly educating the customer about each product throughout the buying experience. From product specs, use cases, and scientific data, Supergoop! is taking the guesswork out of shopping.
For someone who is new to adding SPF to their skincare routine, it can be hard to understand which product is right for you. Supergoop! adds multiple areas on the Product Detail Page (PDP) for a customer to learn more about ingredients, which skin type the product is best for, and the finish of the cream.
Supergoop! provides customers with a description of the product, and also provides some highlights that people can catch easily while skimming - like the SPF type, suitable skin types, and finish.
They adorn each value prop with engaging and fun icons that grab customers’ attention and adds to the brand aesthetic.
With their educational modules, Supergoop! makes science approachable. Each PDP gives customers the opportunity to view the full SPF report, detailing the effectiveness of their SPF through the scientific studies done by experts – allowing them to ease potential consumer concerns on the efficacy of the product.
The glow screen PDP links to a page dedicated to their top-seller. Here, customers can explore product ingredients, how-to’s and more.