Telfar, a financial, racial, and gender inclusive apparel brand, uses their Instagram to foster community and celebrate black livelihood.

Telfar bags, also known as the “Bushwick Birkin”, are famously known for being hard to get, as the company has grown a cult following. Oprah featured their vegan leather Shopping bag as one of her “favorite things” and the celebrities such as Issa Rae, Zoe Kravitz and Beyonce have been seen wearing their bags.

While  celebrities like Zoe Kravitz have been seen sporting Telfar bags, the company's Instagram features everyday customers. Telfar’s Instagram brings a new meaning to what high fashion has typically been, by posting authentic customer-generated images and videos

In order to secure a bag and join the exclusive community of Telfar owners, customers have to follow the company's Twitter and Instagram or subscribe to their newsletter. Information about when the brand will drop a new item is featured on social and in email including when it will be available for purchase, the color of the drop, and the price