Versed, a nontoxic, cruelty-free, vegan skincare business, builds strong connections with their customers through skincare education. Versed launched with a mission to make skincare accessible, and leverages social platforms to reinforce product and ingredient transparency.
Versed uses Instagram Stories as a space to educate customers with bite sized information about company updates, ingredients, and their effectiveness. They share content about how to exfoliate, what skin purging is, and how to recycle. They keep their most important lessons in their highlights so their customers can have quick access to that information.
Businesses like Versed that lean into their ingredient and sourcing transparency creating trust and retention with their customers for the long haul.