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All Patterns



How Versed Skincare Uses a Quiz to Unlock Personalization

What We Bought

Versed Dew Point Moisturizing Gel-Cream

2 fl. oz.
Date Purchased:
July 5, 2021
Coupons Used:
What We Bought

Versed On The Rise Firming Serum

1 fl. oz.
Date Purchased:
Coupons Used:
What We Bought

Versed Weekend Glow Daily Brightening Toner

4 fl. oz.
Date Purchased:
Coupons Used:

Versed Skincare, a clean and accessible skincare business, recently introduced a skincare quiz which collects the customer’s age, skin type, and climate. All of these data points inform a curated list of products picked for the customers based on their quiz answers. Upon completing the quiz, the results page summarizes their type and concern, and includes a personalized list of products.

The ‘Skin Decoder Quiz’ features five key steps to better understand their customers: Basics, Skin, Environment, Lifestyle, and Goals. They include a progress bar so the user is always clear on where they are in the quiz.

Versed Skincare quiz step 2 and 3.

Versed starts the quiz by asking the user’s age and skin type; oily or dry and acne concerns.

Knowing that the environment can be a significant factor in skin health, Versed asks about the user’s location (city, suburbs, away from it all) and what the weather is like.

Versed Skincare quiz step 5 and results

To get to know how the user takes care of him/herself, the third question asks about habits such as sleeping, smoking, and how often he/she travels.

The final question the quiz asks about skincare concerns, of which the user can select up to 2. In this step Versed also asks the customer if they are looking for a few foundational skincare items or to fully stock their cabinet. This helps to inform how many product recommendations they share in the products results section.

Versed Skincare quiz results page

The results page provides a personalized write up at the top to describe what Versed understood from the user’s questions. This is a moment to show that the brand heard the customer and understands what they are looking for. While Versed suggests a variety of products that may fit the customer’s needs, they also identify your “core 3” products which are the foundation of a solid skincare routine.

Versed then combines all of the selected products into a bundle which gives the user an instant discount and incentive to check out.

As a bonus, once the user adds this bundle to their cart they are eligible for a free sample from three of Versed’s best sellers.

Photo Credit:

Thumbnail image courtesy of Versed.com

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