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All Patterns

Truly Beauty

Website

If It’s Popular, Flaunt It: Highlighting Viral Beauty Products with Truly Beauty

What We Bought

Glazed Donut Shave Oil

1
$30
Date Purchased:
08/13/2021
Coupons Used:
10% Welcome Discount
What We Bought

Happy Hairless Shave Butter

1
$22
Date Purchased:
08/13/2021
Coupons Used:
10% Welcome Discount
What We Bought

Smooth Legend Pre-Shave Scrub

1
$25
Date Purchased:
08/13/2021
Coupons Used:
10% Welcome Discount
What We Bought

Unicorn Fruit Whipped Body Butter

1
$20
Date Purchased:
08/13/2021
Coupons Used:
10% Welcome Discount

In order to capitalize on their viral TikTok marketing, Truly Beauty has built a website shopping experience that focuses on surfacing relevant products for whatever portion of their hygiene routine customers are shopping for, from shampoo and conditioner combinations to body wash and shaving needs.

The product detail page (PDP) of individual products includes educational and instructional information about key ingredients and how to use the product to make sure they’re picking the right product for them. It also quickly calls out if that product is part of a set, which could potentially save the customer money, and increase the average order value (AOV) for Truly Beauty. 

The product detail page of the shave oil from Truly Beauty with how-to and ingredient information, as well as other popular products.

In addition to mentioning any sets a product may be a part of, Truly Beauty also has a module featuring products that are frequently bought together (which are often complementary to the original product the customer is considering). Truly drives purchases of the whole routine with a button encouraging customers to add all the products mentioned to their cart, essentially allowing customers to build their own bundles.

Once a customer is in the process of checking out, Truly Beauty includes a product ladder as a final attempt to increase average order value. 

The product ladder Truly Beauty offers after checkout showcasing higher priced products first before continuing to upsell lower priced products.

The product ladder shows additional products during checkout, and decreases the price of the products they’re offering after declining the previous offer. It’s a last ditch effort to add items and value to the customer’s cart before placing their order.

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