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DTC Patterns is a Barrel research project used for educational purposes only. The marketing and UX examples are not in any way associated with the client work produced by Barrel as an agency. All purchases are made by Barrel and we do not accept any sponsored content.
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All Patterns

Not Pot


Learn Why Not Pot’s High Converting Website Keeps Customers Coming Back

What We Bought

Not Pot CBD Sleep Gummies

Date Purchased:
Coupons Used:
Welcome $4.20

Not Pot, a vegan CBD ecommerce company designed for a Gen Z, delights and educates their customers about the benefits and effects of CBD on their website.

Not Pot’s homepage

Not Pot’s homepage uses custom, anime-inspired illustrations and videos that make the brand stand out from their competitors. Their unique design helps guide customers through CBD education, explains the importance of their Not Pot Bail Fund non profit, and boasts their impressive customer testimonials and reviews.

Not Pots product detail page

They celebrate and attract their community through an embedded social feed, dedicated influencer page, and their wittingly named Become A Dealer influencer program.

Not Pot's how it works module outlining their membership program benefits

Not Pot’s product detail page seamlessly integrates shopping and storytelling by unpacking the vegan, all-natural ingredients, surfacing supplement facts and lab results, and highlighting reviews. 

Not Pot's PLP and PDP

They also have a dedicated reviews landing page for customers to dive deeper into their reviews (Their average review is 4.88 stars).

Dedicated reviews landing page

To encourage customers to join the community, they promote their Membership program through a custom landing page. This landing page outlines how it works, highlights exclusive member products and perks, and shares FAQs with customers.

Photo Credit:

Photo courtesy of notpot.com

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