Building a Cult Following 101: Kosas’s Turns Their Social Strategy Into Customer Acquisition and Loyalty
Not Pot, a vegan CBD ecommerce company designed for a Gen Z, delights and educates their customers about the benefits and effects of CBD on their website.
Not Pot’s homepage uses custom, anime-inspired illustrations and videos that make the brand stand out from their competitors. Their unique design helps guide customers through CBD education, explains the importance of their Not Pot Bail Fund non profit, and boasts their impressive customer testimonials and reviews.
Not Pot’s product detail page seamlessly integrates shopping and storytelling by unpacking the vegan, all-natural ingredients, surfacing supplement facts and lab results, and highlighting reviews.
They also have a dedicated reviews landing page for customers to dive deeper into their reviews (Their average review is 4.88 stars).
To encourage customers to join the community, they promote their Membership program through a custom landing page. This landing page outlines how it works, highlights exclusive member products and perks, and shares FAQs with customers.