Building a Cult Following 101: Kosas’s Turns Their Social Strategy Into Customer Acquisition and Loyalty
Lunya creates quality loungewear that bridge the gap between style and sensibility. They excel at educating the customer throughout the shopping experience, from sizing and fit specifications to fabric details.
Their homepage organizes collections by both occasion and function, allowing customers to shop and add to cart without going to the product listing page.
On their product listing page, they provide filters that encourage customers to shop by their desired fit; easy, fitted, or oversized.
Their product detail page seamlessly integrates storytelling and shopping by providing a thorough description of the product, color offerings, sizing, and care details highlighting the fabric type as well as instructions for proper handling - like machine washable and hang dry.
To bring credibility and peace of mind when shopping, each product detail page includes customer reviews along with additional information such as the customer’s height, size, weight and fit.