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DTC Patterns is a Barrel research project used for educational purposes only. The marketing and UX examples are not in any way associated with the client work produced by Barrel as an agency. All purchases are made by Barrel and we do not accept any sponsored content.
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All Patterns



Lunya's Strategy to Find the Perfect Fit for Customers

What We Bought

Restore Thermal High Rise Leggings

Date Purchased:
May 3, 2022
Coupons Used:
$20 towards your first order

Lunya creates quality loungewear that bridge the gap between style and sensibility. They excel at educating the customer throughout the shopping experience, from sizing and fit specifications to fabric details.

Their homepage organizes collections by both occasion and function, allowing customers to shop and add to cart without going to the product listing page.  

Lunya's Homepage

On their product listing page, they provide filters that encourage customers to shop by their desired fit; easy, fitted, or oversized. 

Their product detail page seamlessly integrates storytelling and shopping by providing a thorough description of the product, color offerings, sizing, and care details highlighting the fabric type as well as instructions for proper handling - like machine washable and hang dry.

Lunya's Product Detail Page

To bring credibility and peace of mind when shopping, each product detail page includes customer reviews along with additional information such as the customer’s height, size, weight and fit. 

Lunya's Customer Reviews

Photo Credit:

Photo Credit: Thumbnail photo courtesy of lunya.co

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