To help users get started in their skincare journey, Krave Beauty offers a quiz on their website to match them with the right skincare product.
Though the questions are tailored for a younger audience like Gen Z, the questions and answers are uniquely personal to a user’s lifestyle. The quiz infers whether a user spends more time indoors or outdoors, exercise levels, and food and drink preferences.
By understanding habits and rituals, Krave Beauty determines which product would fit best with their lifestyle.
Upon completing the quiz, users are shown their top product match. Krave Beauty’s storytelling encourages users to form a personal connection with the brand and its products. The results share a brief summary of the recommended product and a button that leads users straight to its product detail page.
Krave Beauty, founded by South Korean content creator and entrepreneur, Liah Yoo, creates skincare to work with any skin type. They offer two product categories: the Core Series and the Supplement Series. Users can purchase all of the products for their skincare routine or just one or two to address specific skin concerns.