With the growing trend of multi-purpose makeup, leveraging social media to demonstrate how to use a product is key in helping increase a customer’s confidence when purchasing. Jones Road features their beauty experts on TikTok, including Bobbi Brown herself, showcasing Miracle Balm by comparing the different shades, demonstrating different ways to use the product, and tips on how to apply.
Jones Road dedicates an Instagram highlight reel entitled “Miracle Balm 101” for further education on their most popular product. They regularly post about the product, featuring the different color options, new color drops, and colors back in stock.
Once the customer has decided on their color, they can easily navigate to the website product page directly through Jones Road’s Instagram shop.