A Barrel research project

We make real purchases and share direct-to-consumer marketing & UX insights. Learn More

Content Disclaimer
DTC Patterns is a Barrel research project used for educational purposes only. The marketing and UX examples are not in any way associated with the client work produced by Barrel as an agency. All purchases are made by Barrel and we do not accept any sponsored content.
Learn more about DTC Patterns.

Get More DTC Insights

Enter your email below for updates on our research as well as recent work, job openings, and latest news.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

All Patterns

Krave Beauty

Website

More than Skin Deep: Krave Beauty’s Formula to an Inclusive and Sustainable Website Experience

What We Bought

Krave Beauty Great Body Relief

$25
Date Purchased:
May 2, 2022
Coupons Used:
What We Bought

Krave Beauty Snack Pack Discovery Kit

$24
Date Purchased:
May 2, 2022
Coupons Used:

An intentional, simple, and inclusive skincare routine is Krave Beauty’s guiding philosophy. They bring their principles to life through their website with educational content, storytelling, and a streamlined catalog of products.

Krave Beauty’s Homepage

Krave Beauty products focus on skin barrier repair by educating their users on the importance of having a healthy skin barrier from head to toe. They purposefully promote their Great Barrier Relief Serum and Great Body Relief Body Lotion as a bundle—products that are designed to restore compromised skin back to health.

Krave Beauty’s Hamburger Menu

Krave Beauty’s full catalog is accessible via the megamenu to get customers directly to the product they're looking for. 

Krave Beauty’s Shop All Collection page

On their collection page, each category has a description to make it easy for the user to understand how to incorporate the products into their routine. The Core Series is for daily maintenance and the Supplement Series is designed to target specific skin concerns. In their Bundles & Kits category, they group similar products at a discounted price. Additionally, they invite users to gift or sample travel-sized products.

Krave Beauty’s Mini Cart

Krave Beauty allows users to quickly add products to their cart by featuring a shipping indicator and cross-sell widget to incentivize users to purchase a complementary product. 

They uphold their pledge to reduce environmental impact and ask users if they would like to add $1.00 for carbon neutral delivery. This goes toward the brand balancing its release of CO2 and offsetting emissions by contributing to projects such as the Marine Efficiency Project that tackle climate change.

Photo Credit:

Thumbnail photo courtesy of Krave Beauty's Instagram

Related Patterns