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DTC Patterns is a Barrel research project used for educational purposes only. The marketing and UX examples are not in any way associated with the client work produced by Barrel as an agency. All purchases are made by Barrel and we do not accept any sponsored content.
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All Patterns



One Sock, Two Sock, Three Sock, Four: How Bombas Masters Bundling

What We Bought

Bombas Hex Tec Sock Bag

Date Purchased:
Coupons Used: None
Welcome Discount
What We Bought

Bombas Merino Wool Ski & Snowboard Socks

Date Purchased:
Coupons Used: None
Welcome Discount
What We Bought

Bombas Women's Patchwork Quarter Sock 4-Pack

$47.50 - 5% Pack Saving
Date Purchased:
Coupons Used: None
Welcome Discount

Bombas, a customer-loved 1-for-1 buy one give one sock and apparel company, encourages customers to increase the AOV through product bundling. 

Gift Guide Page on the Bombas Site

Throughout the site, Bombas encourages customers to shop bundles by incentivizing customers that they’ll save up to 15% when they bundle products. They clearly outline the savings on the product detail cards so that customers know how much they are saving before they buy.

Bombas’ bundling experience in their navigation, product listing, and product detail pages

For further personalization, Bombas offers customers a choice of their unique patterns when picking a bundling set.

Bombas’ dedicated bundling email

Bombas also promotes their bundling via their emails, highlighting their annual ‘Bundle and Save Day’.

Photo Credit:

Photo courtesy of Bombas.com

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