From Wishlist to Reality: How Ana Luisa's Emails Turns Favorites into Purchases
Quince makes high-quality, sustainable clothing and home products at an affordable price. Upon landing on the site, customers receive a pop up to encourage them to sign up for the newsletter. They are also encouraged to join Quince’s referral program with a second pop up as they continue to browse the site.
Quince surfaces New Arrivals and Best Sellers in their navigation, giving customers direct access to their newest and highest-rated product. Nested under New Arrivals and Best Sellers they further filter to Women, Men, and Home.
Throughout the Homepage, quick guides, and About Us, there are quick links to collections, making it easy for customers to navigate to collections without clicking on the navigation bar. Quince’s PLP product cards feature tags on collection pages that highlight Best Seller, New, and Low Stock which helps identify popular items throughout the site.
Their product detail pages provide transparency around pricing, how their products are made, and frequently asked questions. Quince uses easy-to-digest graphics, icons, and copy for customers to understand the product information.
For pricing, they clearly provide a struck-out price and bar chart showing the difference between them and traditional retail. The sticky Add to Cart button includes how much customers would save on the item they are looking at.
High-quality materials have specific care instructions, which is an opportunity for the company to provide educational content for the customer. Quince provides guides on cashmere and silk to ensure their customers get the most out of their products.