Razer, an American-Singaporean gaming hardware company founded by Min-Liang Tan and Robert Krakoff pioneered the world’s first gaming mouse and launched the gaming hardware industry. They showcase their ongoing product innovation through their website and offer users a variety of products in not just the PC category but also console, mobile, and lifestyle.
Razer makes it easy for users to find the product they’re looking for through a user-friendly navigation that features categories and subcategories. On subcategory pages, they provide a horizontal navigation with detailed iconography which helps users easily discern one option from another.
Razer provides a comparison between the different product models to help users decide which product best fits their needs and provide links to each product page.
For the Seiren V2 Pro, Razer provides audio clips that outline how different Razer’s mic is from a generic mic. They offer additional audio clips for specific features such as the Analog Gain Limiter to boost a user’s confidence about the product.
Razer also provides a sticky navigation bar that allows users to add a product to their cart at any moment or jump right to the Tech Specs page or back to an Overview of the product.
The Tech Specs page features the product’s technical details as well as similar products that would enhance the user’s gaming experience. Below the Add the Cart product, they promote their third-party retailers.