A Barrel research project

We make real purchases and share direct-to-consumer marketing & UX insights. Learn More

Content Disclaimer
DTC Patterns is a Barrel research project used for educational purposes only. The marketing and UX examples are not in any way associated with the client work produced by Barrel as an agency. All purchases are made by Barrel and we do not accept any sponsored content.
Learn more about DTC Patterns.

Get More DTC Insights

Enter your email below for updates on our research as well as recent work, job openings, and latest news.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

All Patterns

Saie

Unboxing

Saie's Packaging Reimagines Sustainability for Beauty Products

What We Bought

Saie Sunvisor

$34
Date Purchased:
1/4/22
Coupons Used:
10%
What We Bought

Saie Complexion Boost

$55
Date Purchased:
1/4/22
Coupons Used:
10%
What We Bought

Saie Dew Blush (Dreamy)

$22
Date Purchased:
1/4/22
Coupons Used:
10%

Saie, a clean beauty makeup company based in LA, is a believer that makeup shouldn’t be bad for you or the environment. Saie’s mission is to unpack what being a “clean beauty brand” really means and how they are stepping up to help the environment. They provide helpful information about their standards, practices, ingredients, and recycling.

Close Up of Saie Packaging 
“Good On You, Good For You” Box Details

DTC companies have a unique opportunity to capture a special moment between the customer and the brand when the package arrives. Saie included positive affirmations (“Good on You, Good For You”), sustainability instructions on their packaging, and cotton balls to protect the products inside.

Sustainability Call Out

Everything in their packaging is recyclable from their boxes to the products themselves. A customer can simply email sustainability@saiehello.com when it comes time to turn in their own tubes.

Photo Credit:

Thumbnail image courtesy of Saiehello.com

Related Patterns