Coterie engineers cleaner, higher-performing, more sustainable diapering solutions — designed with parents in mind.

The Coterie Diaper Product Detail Page makes learning about their products, selecting a size, and adding to cart a breeze. For customers who want to learn more about their product's features, Coterie highlights them with clean, simple imagery, and scannable text blocks.

For customers wondering why the product is worth the price, Coterie’s Superiority & Softness sections on the product page add more context, with enlarged imagery, and badges depicting the details of the diaper.

When it’s time to buy, it’s easy to pick a size via their sizing chart and add to cart on the product detail page – instilling confidence that you are choosing a best-in-class product for your baby! The top of the product detail page includes several helpful features including: the benefits of subscription, diaper calculator (168 diapers = 1 month supply), diaper size with target baby weight, subscription pricing, & certifications on the first product image.