A Barrel research project

We make real purchases and share direct-to-consumer marketing & UX insights. Learn More

Content Disclaimer
DTC Patterns is a Barrel research project used for educational purposes only. The marketing and UX examples are not in any way associated with the client work produced by Barrel as an agency. All purchases are made by Barrel and we do not accept any sponsored content.
Learn more about DTC Patterns.

Get More DTC Insights

Enter your email below for updates on our research as well as recent work, job openings, and latest news.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

All Patterns

Girlfriend Collective

SMS

Texting Isn’t Just For Friends: How Girlfriend Collective leverages SMS Marketing To Connect with Customers

What We Bought

Girlfriend Collective R&R Lounge Legging

S
$78
Date Purchased:
8/1/2021
Coupons Used:
None

Girlfriend Collective, a environmentally-friendly and ethically sourced activewear company, leverages SMS marketing to highlight sales, announce new collections, and reinforce their sustainability mission.

Girlfriend Collective's SMS Program

Girlfriend Collective uses a mix of engaging graphics, photography, .gifs to bring their SMS messaging to life. Their image curation always celebrates their inclusivity, picking models that are diverse in body, race, gender, etc.

Girlfriend Collective's SMS sign up modal

Girlfriend Collective encourages SMS sign ups through pop ups on their site. Their incentive for signing up for SMS is often a higher discount than signing up for their email. The company has a persistent 'Get 35% off' button in the bottom left corner so customers are encouraged to sign up for SMS throughout their time on the site.

Photo Credit:

Thumbnail image courtesy of @girlfriend

Related Patterns