Telfar, is a financial, racial, and gender inclusive clothing and apparel brand known for its competitive purchasing experience. Created by Telfar Clemmens in 2014, the brand's infamous shopping bags sell out in minutes once they are dropped on the Telfar website.
Telfar bags are reasonably priced yet highly coveted, making the bags hard to get. Before a new item drops, users will receive an email or Instagram notification about when they should visit the Telfar website to buy their bag.
On the day of the drop, the customer can find the featured Telfar bag conveniently located at the top of the homepage, with the date available for purchase, product type, and color. Once the customer goes to the website, they can see the whole collection including the different sizes available.
While the customer can navigate to the product detail page, the add to cart button is deactivated until the exact time of the drop.
Once the time of the Telfar drop arrives, the ‘add to cart’ button activates and the product is available for purchase. After adding to cart and proceeding to checkout, the customer is put in a virtual waiting room.
Once the customer moves to first in line, they can enter their payment information and check out.