A Barrel Research Project

We make real purchases and share direct-to-consumer marketing & UX insights. Learn More

All Patterns



The Bushwick Birkin: How Telfar’s Vegan Leather Shopping Bags Have Become a Competitive Must Have

What We Bought

Telfar Small Shopping Bag

Date Purchased:
February 7, 2022
Coupons Used:

Telfar, is a financial, racial, and gender inclusive clothing and apparel brand known for its competitive purchasing experience. Created by Telfar Clemmens in 2014, the brand's infamous shopping bags sell out in minutes once they are dropped on the Telfar website.

Telfar homepage on the day of a bag drop and product listing page

Telfar bags are reasonably priced yet highly coveted, making the bags hard to get. Before a new item drops, users will receive an email or Instagram notification about when they should visit the Telfar website to buy their bag.

Telfar emails announcing a drop

On the day of the drop, the customer can find the featured Telfar bag conveniently located at the top of the homepage, with the date available for purchase, product type, and color. Once the customer goes to the website, they can see the whole collection including the different sizes available.

While the customer can navigate to the product detail page, the add to cart button is deactivated until the exact time of the drop.

Purchase flow on the day of the a new color drop

Once the time of the Telfar drop arrives, the ‘add to cart’ button activates and the product is available for purchase. After adding to cart and proceeding to checkout, the customer is put in a virtual waiting room.

Once the customer moves to first in line, they can enter their payment information and check out.

Telfar homepage the day of a new color drop

Photo Credit:

Photos Courtesy of @telfarglobal

Related Patterns