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All Patterns

Truly Beauty

Social

The Truth Sells: How This Beauty Brand Went Viral on TikTok

What We Bought

Glazed Donut Shave Oil

1
$30
Date Purchased:
08/13/2021
Coupons Used:
10% Welcome Discount
What We Bought

Happy Hairless Shave Butter

1
$22
Date Purchased:
08/13/2021
Coupons Used:
10% Welcome Discount
What We Bought

Smooth Legend Pre-Shave Scrub

1
$25
Date Purchased:
08/13/2021
Coupons Used:
10% Welcome Discount
What We Bought

Unicorn Fruit Whipped Body Butter

1
$20
Date Purchased:
08/13/2021
Coupons Used:
10% Welcome Discount

Paid social advertising is a common method of customer acquisition for most direct-to-consumer businesses. But Truly Beauty found a way to crack the code to viral organic success on the social platform TikTok

Truly Beauty capitalized the platform’s large audience and how younger customers prefer transparency and honesty from the brands they purchase from to generate millions of views on their brand videos. 

Truly Beauty rose to TikTok fame due to their blunt, honest approach to communicating how their products address common shaving and skincare concerns. Their videos feature their products heavily, and don’t pull any punches when it comes to talking about some of the “taboo” elements of women’s hygiene routines, like razor burn and bikini lines.

The results Truly Beauty highlights from using their products would be enough to drive most people to purchase, but their upfront approach to addressing skincare and shaving concerns adds in an element of trust that younger customers respond to.

Photo Credit:

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