A Barrel research project

We make real purchases and share direct-to-consumer marketing & UX insights. Learn More

Content Disclaimer
DTC Patterns is a Barrel research project used for educational purposes only. The marketing and UX examples are not in any way associated with the client work produced by Barrel as an agency. All purchases are made by Barrel and we do not accept any sponsored content.
Learn more about DTC Patterns.

Get More DTC Insights

Enter your email below for updates on our research as well as recent work, job openings, and latest news.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

All Patterns



This Care/of Quiz Helps You Skip the Confusion in The Vitamin Aisle

What We Bought

Care/of Creatine

Date Purchased:
Coupons Used:

Care/of offers personalized vitamins and uses a 5 minute quiz to help customers find the right supplements for their needs. 

The quiz starts with the basics — your age, where you live, and if you are currently taking vitamins. They move onto your health goals and ask if you are trying to find a supplement for overall wellness or a specific condition like immunity, sleep, stress, energy, fitness, or digestion. 

The opening questions of the Care/of product quiz.

Throughout the quiz, links occasionally appear at the bottom of the question to help give context to why Care/of is asking for certain information, and how it helps them determine the best vitamin mix for a given user. For example, dry skin can reveal important information about overall wellbeing, including gut, immune, and hormonal health.  

Contextual links at the bottom of the quiz help give context to the importance of certain questions.

Care/of creates a unique level of personalization with language in the quiz that addresses you directly by name. The iconography and playful typography continues Care/of’s approachable brand narrative by making the quiz and their vitamin selection seem fun and engaging.

Care/of addressing the quiz taker by name and using playful typography moments to make the product selection process feel approachable.

After completing the quiz, Care/Of, suggests a list of supplements curated for you. These can either be sticks, powders, or vitamins in a made-for-you personal mix. 

The results page of the Care/of quiz, featuring the unique vitamins selected for us.

Knowing that the customer might want to dive deeper into each supplement, clicking on a recommended product allows the user to learn more about its suggested use, ingredients, and benefits. They also highlight if the vitamin is well backed by science, what the studies are behind each vitamin, and what the findings were.

Ingredients overviews help educate consumers about the vitamins included in their mix.

Photo Credit:

Photo courtesy of careof.com

Related Patterns