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Made In

SMS

This Kitchenware Company Serves Their Customers High-Touch SMS Messages

What We Bought

Made In 1/4 Sheet Pan

$19
Quantity:
2
Date Purchased:
9/1/22
Coupons Used:
9/1/22
What We Bought

Made In Non Stick Frying Pan 8" Graphite

$89
Quantity:
Date Purchased:
9/1/22
Coupons Used:
Welcome 10%

Made In, a DTC kitchenware company that makes professional-quality kitchenware without the traditional markups, leverages their SMS program to deliver high-touch customer service. 

Made In's Welcome SMS Message
Made In's eBook

Made In delivers immediate value by giving new subscribers a free recipe e-book when they sign up for texts. The book features branded illustrations, brand value props, and inspiration for a variety of recipes. The last page in the book features all of the products used in the article and a link to shop the full collection, which is strategically hyperlinked from the PDF.

Made In's Customer Service SMS Message

A week after the ebook is sent, a customer service agent reaches out to subscribers asking if they have any questions. Upon asking their customer service rep, Dakota, about the non-stick pan we were considering, she immediately answered the questions we had about how to clean the pan. 

Made In's SMS Marketing Messages

The next day, Made In sent a segmented text with the information they learned from the previous conversation. This included an incentive to purchase for the non-stick pan we asked about with a discount code. 

Made In's SMS Program's Product Announcements

For their marketing texts, Made In either promotes a product and a complimentary recipe, or a product and usage tips from their community of chefs.

Photo Credit:

Thumbnail photo courtesy of madeincookware.com

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