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Chamberlain Coffee

Website

This Unique Audio Feature Converts Chamberlain Coffee's Customers

What We Bought

Chamberlain Coffee Vanilla Matcha

$23
Quantity:
1
Date Purchased:
1/1/23
Coupons Used:
Subscribe & Save 5%
What We Bought

Chamberlain Coffee Cold Brew Elephant

$17
Quantity:
1
Date Purchased:
1/1/23
Coupons Used:
Subscribe & Save 5%
What We Bought

Chamberlain Coffee Matcha Green Tea Powder

$22
Quantity:
1
Date Purchased:
1/1/23
Coupons Used:
Subscribe & Save 5%
What We Bought

Chamberlain Coffee Fancy Mouse Espresso Blend

$16
Quantity:
1
Date Purchased:
1/1/23
Coupons Used:
Subscribe & Save %5

Chamberlain Coffee, from founder Emma Chamberlain, makes high-quality coffee and drinks sold at an accessible price. They use their product detail page to increase conversion through messages from the founder, user generated videos, and subscription upsells.

Chamberlain Coffee's Matcha product detail page

When users navigate to the product detail page, Chamberlain Coffee’s provides a point of connection between the customer and Emma through an audio snippet. 

Emma records 15 second descriptions of each product, which are embedded into each product detail page. These recordings give customers the experience of hearing a friend recommend the product to them. Emma became famous through her YouTube channel, so this feature strategically connects her and her followers in a way they are used to receiving her content.

Chamberlain Coffee's product detail page

The product detail page also provides bundling upsells and other product cross sells to increase a customers Average Order Value (AOV). They clearly outline their product's benefits such as 'Roasted with Love In California' through hand drawn icons that match the style of the illustrations throughout the site.

About the company and email sign up modules

For customers looking to compare products, the company offers a branded comparison chart easily accessible on the product detail page that outlines the difference in roast darkness, caffeine level, and taste notes.

Chamberlain Coffee's comparison chart

Once a customer adds the product to cart, the mini cart clearly outlines the shipping status, allows subscription frequency editing, provides cross-sell opportunities, and gives customers easy subscription management through SMS.

Chamberlain Coffee's mini cart

Photo Credit:

Thumbnail photo courtesy of chamberlaincoffee.com