Underwear company MeUndies uses the email welcome offer as a constant reminder to non-purchasers to make that first purchase. By using conditional logic in their email set up and design, MeUndies effectively reminds non-purchasers of that discount every chance they get.
It’s a quick and easy way to ensure new subscribers are going to use their welcome discount, without putting too much burden on the design of their emails.
In addition to offering a welcome discount that doesn’t expire, MeUndies uses their transactional emails during the post-purchase process to inject some unexpected brand personality to otherwise boring emails.
The brand’s order confirmation and shipment notification are pleasantly branded without including additional marketing information. MeUndies does this with fun graphics and copy in their brand voice that speaks to the notification the customer is receiving. They also include helpful callouts to their customer service team so customers can easily access their customer service if they need to.
This branded moment helps MeUndies’ transactional emails stand out from traditionally under-designed emails.