Away
Post Purchase
Away Travel Elevates Customer Experience with Enhanced Post-Purchase Product Education and Support
Frankie Collective
Sustainability
How Frankie Collective Threads Sustainability Throughout Their Website
Bite eliminates plastic waste through their unique toothpaste bits and reusable containers. On the website, Bite emphasizes the beauty of their products through colorful still-life photography, playful illustrations, and delightful animations.
For the new customer, Bite offers a variety of bundles and sets to start with. When shopping for a set, customers are brought to a product page with a colorful still-life photography of the product, which seems to float within the page. Also above the fold is an overview of what’s included, buttons to choose your flavor, and a bold Add to Cart button.
As customers scroll down the product page, they are immersed in a world of flying toothpaste bits, bamboo toothbrushes, and what looks like a guru of dental health standing in front of the moon. Throughout this storytelling experience, customers have the option to add the set to their cart through a sticky product navigation.