Onyx Coffee, a small-shop DTC coffee roasting company, brings transparency into every step of their process, including their most unique website feature. 

Onyx takes customer transparency a step further with their Find My Roast locator, which shares the exact roast profile and information used for that specific roast. This feature provides a clearer understanding of the care and detail in artisanal coffee roasting, bringing customers closer to the process.

Once the user has entered their batch, they land on a dashboard that outlines the nitty-gritty details of their coffee. This includes roasting details like roast time, the temperature it finished roasting at, cup score, tasting notes, batch size, and charging temp.

Once the user has entered their batch, they land on a dashboard which outlines the nitty gritty details of their coffee including roast time, finished temp, cup score, cup notes, batch size, and charging temp.

To infuse community into their brand, they even feature the roaster and quality tester and a quote from him/her on why they love roasting coffee.

For those that want to dive deeper, they offer a chart that shows the air and bean temperature during the roasting process of their specific coffee.

To keep conversion a focus on every page, Onyx provides a link to reorder this product throughout the page.