Nécessarie, a clean, Climate Neutral-certified responsible and effective skincare brand, uses transparency as their core selling strategy on their website.
Nécessaire's products are known for being uncomplicated, clean, and minimalist. They translate these principles to their website design, using a minimalist aesthetic that focuses on product imagery and clearly communicating the product’s value props and ingredients.
On roll-over, Nécessaire's products are shown on a seamless background out of the packaging reinforcing the brand’s transparency.
To make product discovery seamless, customers can easily select scents without having to go to the product detail page through the scene selector and the quick add feature.
The product listing page provides multiple filtering options based on the customer’s needs such as scent, ingredient, and skincare concern. The FAQ questions help customers learn more about the importance of a PH level, pregnancy safety with products, and recommended usage.
On the product page, Nécessaire dives deep into the details about their product’s sustainability and their impressive clinical study results. They also feature the awards won such as 2021 Glamour Award which serve as an additional point of credibility for customers considering purchasing.
For those looking to receive Nécessaire monthly, they outline their subscription program benefits on a dedicated landing page including early access to product launches, free products every 5th order, welcome gift, and free shipping.