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Summer Fridays is an AAPI founded focused on creating clean, vegan, and cruelty-free skincare products that are designed to help customers achieve healthy, glowing skin. Their subscription service offers a 15% off discount for every order and free shipping with the flexibility to pause or cancel their order at any time
Customers can select and receive a curated selection of products delivered right to their door. The subscription model is designed to provide convenience by eliminating the need to constantly restock on products. It also presents an opportunity for the brand to cross-sell other products by recommending various “Subscription Essentials”.
Customers can customize their subscription by selecting the frequency of delivery and managing the specific products they want to receive. This level of flexibility and personalization has increased the likelihood of customers staying committed to the subscription service.
In the account dashboard, customers can choose to reactivate, cancel, or pause their chosen product(s) within a 1-3 month time frame. Providing full transparency, Summer Fridays includes the rescheduled date if customers choose to pause their shipment.
Summer Fridays also offers a loyalty program that rewards subscribers with points that can be redeemed for future purchases. This creates a customer base that is committed to purchasing its products on a regular basis - leading to increased engagement, higher conversion rates, and greater customer lifetime value.