Archive for July, 2007

Yeah, Same Guy Did Our Logo

Thursday, July 26th, 2007

We want to congratulate our brand guru Dan Sim on the success and glowing review of his Tyco Electronics brand identity work, which was unveiled in late June and fully in use since the start of July. IdentityWorks, a reputable site that reviews new corporate brands, called the design execution of the brand “electric and exciting.” Dan’s no longer with Interbrand, the brand agency responsible for the Tyco Electronics logo, but he’s been playing a big role in helping us launch our next big project. Stay tuned!

Kitty Cash

Sunday, July 22nd, 2007

According to the NY Times, the owner of the I Can Has Cheez Burger rakes in about $5,600 a month in advertisements. What does the site feature? Images of cats (and sometimes other animals) captioned with silly forum-inspired language (abbreviated or flat out misspellings and funny-sounding grammar) like the one below.


Cats (as well as dogs) seem to be big traffic generators, which makes sense because photos of pets easily evoke sympathetic responses from the audience. We came across the controversial Cats That Look Like Hitler site (note: such cats are called “kitlers”), which also seems to be attracting a great deal of attention online. Perhaps cats are the path to making some bucks on the web?

Commonly Misspelled

Thursday, July 19th, 2007

From looking at people’s portfolios online, we’ve come across this misspelling a bunch of times:

standing still; not moving; having a fixed position; not movable

writing materials, as pens, pencils, paper, and envelopes

Lots of designers seem to like standing still.

Also – it’s B-A-R-R-E-L. One too many emails/checks with “Barrell” or “Barell.”

(definitions from

The Mighty Pens

Tuesday, July 17th, 2007

Brooklyn-based artist Il Lee (Korean!) showcases his Ballpoint Drawings exhibit at the Queens Museum of Art starting this Thursday (and ends Sept. 30). His large-canvas ballpoint pen drawings, which often depict vast landscapes and fossils on surfaces as big as 99 x 86 inches, made us wonder how his wrists are holding up. Impressive work – check out some of his other pieces here.


Monday, July 16th, 2007

Brink Magazine

We’re excited to introduce Brink Magazine ( a new literary magazine featuring high-caliber (but hardly dangerous) short stories and poetry. As Creative Directors of the magazine, Sei-Wook and I collaborated with Editor-in-Chief Charlie Gershman to design the brand and layouts for the web-based quarterly publication. We also built a archiving system to keep all the back issues easily accessible, and there’s a mailing list you can sign up for to receive updates. We’re looking forward to trying different styles, working on a possible print project, and putting together upcoming issues.

As for the content, I will be working with Charlie and editor Cedrick Mendoza-Tolentino to select and edit new submissions on future issues, and we hope to bring you more illustrations, photography, and art pieces as well. Also, be on the look out for writing contests and interviews with authors. Special thanks to my sister Dawn “Mo” Kang for the logo and illustrations.