Archive for October, 2007

New Barrel Site: Harder, Better, Faster, Stronger!

Monday, October 29th, 2007

Having completed a number of projects recently, we felt it was time to update our portfolio. What should’ve been no more than a day’s worth of updating turned into a full week’s effort of revamping and redesigning the site.

Did We Mention Bigger?
With a growing number of projects and clients, our small layout felt a bit limited and too static. We expanded the layout a couple hundred pixels and added a few dynamic features, such as a direct feed from this blog, two random displays from our portfolio, and a smooth Javascript slideshow. We like to say that “less is more,” but sometimes, having more just gets the job done. Oh, and we used a lot more colors this time around.

It’s All About the Work


The primary function of our new site is the showcase of our work. After much thought, we decided to present ourselves as a web-focused design company rather than a one-stop shop for identity, print graphics, and other kinds of design (we’ll still take on such work, but not pro-actively). This way, we can focus on doing what we do best – making websites. To reposition ourselves as a web design company, we included more website screenshots and detailed descriptions for each project. Also, as our self-initiated projects have matured over the past few months, we felt that they deserved to be noted along with our client work rather than kept separate without details. A quick walk through our portfolio will give you a good sense of our design aesthetic and capabilities.

What Next?
When it comes to our own site, it’s tough to be completely satisfied. We can already see ourselves working on minor enhancements here and there along with backend fixes to make things run more smoothly. We also have some bigger features we’re looking to add later on, including a detailed section on what clients can expect when working with us and also a page that lists some of the tools we use on a daily basis. Through our new site, we hope to give current and potential clients a clearer view into our company and a better understanding of how we work.

Wine Boxing

Tuesday, October 23rd, 2007

On our monthly mission for four superb bottles, we came across a retailer who gave us our bottle in this:


And inside, it was like this:



John Maeda and Simplicity

Wednesday, October 17th, 2007

We like to think of simplicity as a good thing. That’s why MIT Media Lab’s John Maeda is such an inspiration. We’ve read his book The Laws of Simplicity multiple times and were delighted to find this presentation online. We’d love to get our hands on that cheetos painting program, too.

Check out the Ten Laws of Simplicity listed on Maeda’s site in detail.

Brink Magazine Issue #3

Monday, October 15th, 2007


We spent our Sunday putting together the third issue of Brink Magazine, a small magazine that we help art direct each quarter. As we loaded in the new stories, poems, and art pieces, we began to make changes here and there to the layout. Before we were finished, we had a brand new look for the site, including a sleeker navigation bar, different color scheme, and a drastically different homepage layout.

It was nice to organically redesign the site, trying things here and there until everything felt just right. And it certainly helped to have very wonderful art pieces to display on the site. This issue features some great written pieces as well, so be sure to check it out!

The She-Creature Now Lurks

Monday, October 8th, 2007


We’re pleased to announce that we’ve finally put the women’s version of our Awesome Creatures t-shirts online for sale. We’ve decided to call them “she-shirts,” and they’re selling for 20 bucks a piece. Click here to check them out.

The inspiration for the “She-Creature Pics” comes from Chungking Express, the spunky and touching 1994 movie by director Wong Kar Wai. Yes, the drug dealer played by Brigitte Lin. Thanks to the brilliant job by our female model Joyce Kim, we were able to capture some fun and interesting shots.


We had a great time finding a wig (although we wished it was more dirty blonde and less Marilyn) and the faux-suede trenchcoat. Taping up Joyce’s red Ray-Ban Wayfarers with our Awesome Creatures stickers proved to be an interesting challenge as well. We started shooting in Greenwich Village and made our way down to NoLIta. The good, post-processed pics can be found here. Some not-so-pro pics from the shoot, after the jump!